Course curriculum

  • 1
    Welcome to ABA - remote learning for Digital Marketer L3
    • Online Delivery Overview
  • 2
    Welcome to the course!
    • A message from our remote curriculum team!
  • 3
    Competitive Analysis Playbook - Week 1
    • Before we begin...
    • Course Outline
    • Understand the Role & Purpose of a Competitive Analysis
    • Download the resource
    • Resources Section - Competitive Analysis Report Template
    • Choose a Variety of Competitors to Analyze
    • Conduct Customer Surveys & Interviews
    • Conduct Surveys & Interviews
    • Analyze Competitor Websites
    • Homepage & Landing Pages
    • Testimonials & Case Studies
    • Features & Benefits
    • Pricing & Packaging
    • Pricing & Packaging Examine Competitor Reviews
    • Read & Categorize Reviews
    • Document Your Opportunities
  • 4
    Market Research - Week 2
    • Course Overview
    • Understand the Purpose of Market Research
    • Download the Resource
    • Discover the Foundation of Your Market Research
    • Find Your Ideal Buyer and Improve Your Targeting
    • Discover Customer Behavior to Shape Your Funnel
    • Discover Products, Pricing, and Copy Working Now
    • Use the Amazon Best-Seller List to See What Your Customers Are Buying
    • Use eBay to Determine Demand
    • Use Clickbank to Determine Demand
    • Use TV Commercials and Infomercials to Determine Demand
    • Use MerchantWords and TeraPeak to Determine Demand
    • Discover the Best Performing Ads in Your Market
    • Use iSpionage for Competitive Intelligence
    • Use Adbeat for a Closer Look on Ads
    • Use BuzzSomo for Social Sharing Insight
    • Before You Move On
    • Where to Buy Physical Products For Your Funnel
    • Craft Your Final Funnel Architecture
    • Improve Your Targeting and Supercharge Your Ads
    • Next lesson
    • Upload your completed work for your skills coach to review
  • 5
    Customer Avatar - Week 3
    • Understand the Purpose & Role of a Customer Avatar
    • Understand the Purpose & Role of a Customer Avatar
    • Defining a Customer Avatar
    • Create Your Customer Avatar
    • Create Your Customer Avatar
    • Get Started
    • Name Your Customer Avatar
    • Understand Their Goals & Values
    • Gather Their Sources of Information
    • Know Their Challenges & Pain Points
    • Determine Their Objections & Roles
    • Fill in Their Demographic Information
    • Find More Details About Your Customer Avatar
    • Think About Their Before & After
    • Build Multiple Customer Avatars
    • Customer Avatar Worksheet- Class
  • 6
    Before & After Strategy Playbook - Week 4
    • Course Overview
    • Understand the Purpose & Role of the Before & After Strategy
    • Start Here: The 10-Question “Before & After Grid”
    • Chatbooks Case Study
    • Create Your Before & After Strategy
    • Determine Your Customer Avatar’s Have
    • Know How Your Customer Avatar Feels
    • Understand Your Customer Avatar’s Average Day
    • Describe Your Customer Avatar’s Status
    • Determine the Good vs. Evil Your Customer Avatar Faces
    • Putting It All Together
    • Next Steps
    • Before you go to the next month's learning resources...
  • 7
    DMI - PRO Social Media Marketing Week 5| 3hr 10 mins
    • Overview
    • Resources
    • Bonus Content
    • Introduction