Course curriculum
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1
Welcome to ABA - remote learning for Digital Marketer L3
- Online Delivery Overview
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2
Welcome to the course!
- A message from our remote curriculum team!
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3
Competitive Analysis Playbook - Week 1
- Before we begin...
- Course Outline
- Understand the Role & Purpose of a Competitive Analysis
- Download the resource
- Resources Section - Competitive Analysis Report Template
- Choose a Variety of Competitors to Analyze
- Conduct Customer Surveys & Interviews
- Conduct Surveys & Interviews
- Analyze Competitor Websites
- Homepage & Landing Pages
- Testimonials & Case Studies
- Features & Benefits
- Pricing & Packaging
- Pricing & Packaging Examine Competitor Reviews
- Read & Categorize Reviews
- Document Your Opportunities
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4
Market Research - Week 2
- Course Overview
- Understand the Purpose of Market Research
- Download the Resource
- Discover the Foundation of Your Market Research
- Find Your Ideal Buyer and Improve Your Targeting
- Discover Customer Behavior to Shape Your Funnel
- Discover Products, Pricing, and Copy Working Now
- Use the Amazon Best-Seller List to See What Your Customers Are Buying
- Use eBay to Determine Demand
- Use Clickbank to Determine Demand
- Use TV Commercials and Infomercials to Determine Demand
- Use MerchantWords and TeraPeak to Determine Demand
- Discover the Best Performing Ads in Your Market
- Use iSpionage for Competitive Intelligence
- Use Adbeat for a Closer Look on Ads
- Use BuzzSomo for Social Sharing Insight
- Before You Move On
- Where to Buy Physical Products For Your Funnel
- Craft Your Final Funnel Architecture
- Improve Your Targeting and Supercharge Your Ads
- Next lesson
- Upload your completed work for your skills coach to review
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5
Customer Avatar - Week 3
- Understand the Purpose & Role of a Customer Avatar
- Understand the Purpose & Role of a Customer Avatar
- Defining a Customer Avatar
- Create Your Customer Avatar
- Create Your Customer Avatar
- Get Started
- Name Your Customer Avatar
- Understand Their Goals & Values
- Gather Their Sources of Information
- Know Their Challenges & Pain Points
- Determine Their Objections & Roles
- Fill in Their Demographic Information
- Find More Details About Your Customer Avatar
- Think About Their Before & After
- Build Multiple Customer Avatars
- Customer Avatar Worksheet- Class
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6
Before & After Strategy Playbook - Week 4
- Course Overview
- Understand the Purpose & Role of the Before & After Strategy
- Start Here: The 10-Question “Before & After Grid”
- Chatbooks Case Study
- Create Your Before & After Strategy
- Determine Your Customer Avatar’s Have
- Know How Your Customer Avatar Feels
- Understand Your Customer Avatar’s Average Day
- Describe Your Customer Avatar’s Status
- Determine the Good vs. Evil Your Customer Avatar Faces
- Putting It All Together
- Next Steps
- Before you go to the next month's learning resources...
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7
DMI - PRO Social Media Marketing Week 5| 3hr 10 mins
- Overview
- Resources
- Bonus Content
- Introduction